Practical Experiments in AI Search Visibility
A sudden drop in website traffic can be worrying. For many businesses, their website is an important source of enquiries, customers and revenue. So when visitor numbers decline, one of the first questions owners ask is: “What caused this?” With the rise of AI search, AI Overviews, AI Mode, ChatGPT and other AI-powered tools, some … Read more
You open your analytics dashboard and notice something worrying: Your website traffic has fallen. For many businesses, their website is an important source of enquiries, customers and revenue. So when visitor numbers decline, it is natural to ask: “Has AI search changed how customers find my business?” With the growth of AI Overviews, AI Mode, … Read more
Much of the discussion around AI search focuses on what businesses might lose: These concerns are understandable. However, they overlook another possibility. AI search could create a significant opportunity for businesses that understand how it works. The opportunity is not necessarily about generating more website visits. It is about helping the right customers discover the … Read more
AI search is changing how people find information, compare options and make decisions. For small businesses, this creates an important question: Will AI search create new opportunities, or will it reduce the value of having a website? The answer is not simply that AI search will increase or decrease website traffic. The impact depends on: … Read more