Practical Experiments in AI Search Visibility
Being recommended by an AI system sounds like a good result for a business. But what exactly was the customer told about that business? An AI answer might simply provide a name. It might explain convincingly why the business fits the customer’s needs. Or it might produce a highly detailed, persuasive recommendation where some of … Read more
A business appearing in an AI-generated answer is useful. Being recommended may be better still. But there is another question that receives much less attention: Once AI recommends a business, does it give the customer a practical route towards that business? That is the P — Pathway part of our RAMP Framework. We decided to … Read more
Most AI visibility measurement begins with a simple question: Does the brand appear? That is useful, but commercially there is an earlier question: Was this a search where appearing actually mattered? A business can be highly visible in AI-generated answers without that visibility necessarily creating much commercial opportunity. That led me to think about a … Read more